Sustainability is the talk of the town at the moment...especially when it comes to marketing. As consumers become more conscious, there is more expectation for businesses to put the planet and its' people above all else. A fair share of brands have positioned themselves firmly in the 'green corner' so to say but with the same old buzzwords and deceiving PR stunts, it's hard to know whether claims are true or plain tokenism.
Promotional products have become a useful tool for firms looking to effectively communicate their ethical standpoint. Selecting branded items that can be reused, recycled or have been produced from natural materials contributes towards your companies' CSR activities whilst at the same time boosting brand image.
The first thing that springs to mind when it comes to eco-friendly and sustainable merchandise are generic cotton bags with a logo on the front. Whilst being a simple and practical item, these are widely used and the impact of any branding will be limited. Here at Concept, we have much more on offer to help promote your brands' support for the environment.
Take this printed plantable pencil for example...
Yes, we know it may sound crazy but this sustainable pencil can actually be planted after use!
A water-soluble seed capsule at the end of each item means once the tip becomes too short to use, the pencil can be placed upright into soil where it will grow into fresh herbs or flowers.
These promotional sprout pencils are made from a sustainably harvested wood and contain no lead; only a graphite writing core. A choice of seed types are available including Daisy, Carnation, Forget me not, Basil, Thyme, Sage, Coriander and Chia, with the corresponding names laser engraved onto each one.
With the possibility of customising the pencils with an engraved or colour printed logo design, this eco-friendly promotional product makes a fun and creative way to encourage positive change whilst reinforcing a sustainable brand message.
So, what are you waiting for... give us a call today for a quick quotation on 01625 430077 or email anthony@concept-incentives.co.uk.