Powering Promotional Products since 1992

3 Ways Promotional Bags Can Boost Your Brand

January 25, 2021 2 min read

Promotional products can be an incredibly effective way to enhance your brand and business’ success. A lot of businesses often look towards digital marketing, but it’s important to look at a number of different branding and advertising opportunities across a variety of mediums. Using promotional products can leave a lasting impression on potential customers and help you engage with your audience.

 

Choosing the right promotional products is key. In today’s blog, we’ll talk about why promotional bags in particular can make a difference to your branding and advertising efforts.

 

Increase brand visibility

 

Getting your brand out there is key, whether you’re just starting out or you are an established company. After all, without new customers, how will your brand continue to grow? Promotional bags are one of the most versatile products out there, and can be given to staff, corporate peers or the general public, at the likes of trade shows or fairs.

 

Promotional bags can be used every day in a number of different settings, which in turn can increase your brand visibility. Designing your promotional bag with a memorable logo or eye-catching slogan can be just what your business needed to attract a little more attention.

 

With a huge choice of promotional bags, we can help you find a design that suits you brand’s personality, from shopper tote bags to backpacks.

 

Return on investment

 

Promotional merchandise as a whole can be very cost effective in building a brand. Available to buy in large units, our promotional bags start from as little as 75p. With your brand logo or name emblazoned across the side for all to see, it’s certainly worth looking into.

 

In a survey carried out by the BPMA, 96% of recipients said that promotional products increase brand awareness, and 79% said they were likely to do business with the company in the future. What’s more, 83% of people who receive a promotional product are able to recall the brand up to 12 months later.

 

With that in mind, return on investment for your brand can be impressive. Not only does your brand become advertised to the recipient of the bag, but as they carry it around others will see it too.

 

Improve your brand’s image

 

Many of today’s promotional bags are created with an eco-friendly approach in mind. Our collection of bags are reusable, reducing the need for single-use bags. This is incredibly important as the general public are more savvy than before, especially when it comes to being environmentally friendly. By investing in promotional products such as bags, you’re not only creating something genuinely useful for people, but making sure it aligns with their values too.

 

At Concept Incentives, our range of promotional bags can help to elevate your brand image and resonate with your target audience in a positive way. Get in touch today to find out more.


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