Which Promotional Products are Most Effective?

November 20, 2020 3 min read

Promotional products are an incredibly popular way of raising brand awareness and advertising your business. Choosing the right product can make all the difference, leaving a lasting impression with the recipient and anyone else who sees it.

 

Utilising promotional products can bring a number of benefits to your business, creating a little more personality around your brand and helping you engage with customers. After all, everyone loves a freebie! However, it’s key that your freebie of choice is effective and doesn’t get left behind, or worse, thrown away. With that in mind, we take a look at some of the most effective promotional products.

 

Drinks bottles

 

Drinks bottles are a great portable item that can be carried around the office, on the commute or even just out and about. In a world where there is now a huge focus on sustainability, choosing a reusable drinks bottle to give to staff or send to customers can say a lot about your brand. Easily branded with your logo or brand name, promotional drinks bottles come in a huge variety of designs and styles.

 

With the opportunity to use drinks bottles again and again, they are an effective solution to getting your name out there in many different environments. You can also be sure they won’t get thrown away if given away at trade shows or exhibitions; after all, a reusable water bottle can be very handy.

 

 

 

Similarly, promotional travel mugs can have the same impact!

 

Reusable tote bags

 

Promotional bags are becoming a more popular giveaway item, most likely because the recipient can see the value in them and use them on a daily basis. Helping to replace single use bags and reduce the use of plastic, promotional eco-friendly bags are a great way to align your brand with your customers’ values and promote a positive message.

 

What’s more, bags are incredibly versatile and can be given to staff, customers or passers-by at trade shows. They can then be used in every setting from the office to the supermarket, with your brand or messaging on display.

 

 

Notebooks

 

Who doesn’t love a new notebook? So simple but so effective, promotional notebooks have a place in almost every setting, making them one of the most versatile designs to consider when investing in promotional merchandise. From soft back to hard back, big or small, lined or unlined, promotional notebooks always generate plenty of exposure.

 

Great for at work or home, you can literally put your brand in prospective customers’ hands. What’s more, there’s so much room on the front and back covers for ample branding opportunity. Whether you’re gifting them to staff to use for meetings, or giving them away at trade shows, there’s a reason notebooks continue to be one of the most popular promotional products out there.

 

 

Pens

 

Promotional pens have been a proven way of getting your brand out there, and they’re an incredibly cost-effective choice. Usually given out at trade shows or used in office settings, promotional pens can offer maximum exposure and always keep your brand in the back of the user’s mind. There are endless styles and options to choose from, helping you to find the perfect notebook that best suits your brand guidelines.

 

From replenishing your office stock to a free giveaway for customers, promotional pens are always in high demand.

 


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